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14
ISSUE 6 2018
SIMPLI-BAKED
The Flatbread Company,
Cloncollig Industrial Estate,
Tullamore, Co.Offaly
R35 YX83
Phone: +353 57 933 0922
www.simplibaked.ie
IRELAND'S ORIGINAL AND LARGEST
FLOUR TORTILLA MAKER SUPPLYING
TORTILLAS IN MULTIPLE FLAVOURS.
NEWS
POSITIVE IRISH SPIRITS INDUSTRY AND MARKET REPORT
SPIRIT EXPORTS UP 13.8%
The Irish Spirits Association has launched the second Irish spirits industry and market
report. The report paints a promising picture for the industry with strong export
growth driving demand in the tillage and dairy sectors. Spirits are now one of Ireland's
leading agri-food export categories, with 1.32 billion in exports from the island of
Ireland and a 13.8 per cent increase in exports from the Republic of Ireland last year.
Global sales of Ireland's three geographical indications (GI) spirits ­ Irish whiskey, Irish
cream and poitín totalled 17.2 million cases or 207 million bottles in 2017. Irish cream liqueur
is continuing its return to growth, with 5.6 per cent growth last year. This confirms Irish cream
as one of the EU's top spirits exports. Sales of premium Irish whiskey grew by 40 per cent in 2017
as more drinkers move up the value chain making more conscientious choices about what they
drink. Global demand for these premium products continues to power domestic production with the US
maintaining its position as Ireland's number one export destination for spirits. This is followed by the UK,
Canada, Germany and France, respectively.
First container of Irish
beef reaches China
The first container (25 tonnes) of Irish beef has reached China.
The product from ABP was purchased by Beijing Hopewise, a
prominent Chinese import company specialising in online and
foodservice sales. Hopewise supplies JD.com, China's largest
online selling platform. Meat sales on ecommerce platforms in
China were estimated at 3.75 billion in 2017. Over 75 per cent of
meat sold online is beef, the majority of which is imported.
To mark the arrival of the first container, Bord Bia (the Irish Food
Board) and ABP hosted a reception in Shanghai Port, which was
attended by Ireland's Ambassador to China Eoin O'Leary.
Bord Bia's Shanghai office is currently rolling out a marketing and
promotional campaign to support the sale of Irish beef online and
introduce Irish beef to wholesaler, chefs and foodservice customers.
The marketing campaign will be run in conjunction with TMall and
JD.com, China's two largest online platforms accounting for over 70
per cent of online sales. Bord Bia will also run a series of regional
seminars and participate in two major food trade fairs in China.
ABP LAND IN CHINA