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FOCUS @IrishFoodMag
ISSUE 6 2018
Origin Green is Ireland's
national food and drink
sustainability programme
of Ireland's food and drink
exports come from Origin
Green member companies
The value of Irish food and
drink exports in 2017 was
Irish food and drink exports
are destined
for more than
markets worldwide
The value of meat and
livestock exports in 2017 was
Ireland exported
worth of dairy products and
dairy ingredients and
worth of prepared
foods in 2017
"Trade shows are an important part of our
global marketing communications strategy to
build Ireland's reputation as being a world-class
producer of high-quality, safe and sustainable
food, drink and horticulture. The Origin
Green programme underpins this reputation
by providing proof of how our food is being
produced in a sustainable manner."
SIAL, Michael says, provides a vital opportunity
for Irish food and drink exporters to come
together under the Origin Green Ireland
banner to meet customers and demonstrate
the great quality and taste of Irish products
while reassuring customers of each company's
individual efforts and commitment to
sustainable production. "Only companies who
are fully verified members of Origin Green can
exhibit on an Origin Green Ireland stand."
Sustainable agriculture
Origin Green measures sustainability
on Ireland's farms through Bord Bia's
Sustainable Assurance Schemes. Accredited
by Carbon Trust (PAS 2050) and to ISO:
17065, the Sustainable Assurance Schemes
are responsible for 800 farm audits each
week, providing 25 million data points
on the performance of farm sustainability
throughout the Republic of Ireland.
Sustainable suppliers
Origin Green members span a variety of
food and drink sectors ranging from dairy
and horticulture to meat, seafood and
prepared foods. Now, over 90 per cent of
Irish food and drink exports come from
Origin Green member companies.
Before a company can become an Origin
Green member, they must first prepare a
sustainability plan in accordance to the
Origin Green Charter that sets out targets
in three key areas: the sourcing of raw
materials; manufacturing processes; and
social sustainability.
A core requirement for verified Origin
Green members is to include at least
one raw-material sourcing target in their
sustainability plan. Suggested targets include
a commitment to source from suppliers with
recognised certifications and the development
of sustainability initiatives with suppliers.
Companies must set and achieve a
minimum of three targets in the area of
manufacturing processes and operations.
Targets areas include energy, water, waste,
emissions, and biodiversity.
The social environment is now considered
to be just as important as the physical
environment; therefore, social sustainability is
at the forefront of a company's sustainability
plan. Targets in this area typically include
health and nutrition, community initiatives, and
employee wellbeing.
A united effort
Trade shows, Michael says, give Bord Bia an
opportunity to demonstrate how the industry
is uniting in its sustainability efforts. "Since
we launched in 2012, we have aligned our
trade-show messaging to include the story of
how Ireland's farmers and food businesses
have come together under a common
vision to produce our food and drink in
the most sustainable way possible. Our
header on trade stands has evolved from
just identifying companies as being Irish
to identifying them as being Origin Green
Irish companies, ie. companies that are
committed to producing sustainably.
"We use trade shows to communicate the
unique features and benefits of Irish food and
to create awareness and understanding for
the Origin Green programme that underpins
our world-class credentials. Trade shows give
us the opportunity to explain what Origin
Green is, how it works, highlight the progress
we are making and explain how it aligns to
what the world needs now. The also provide
a platform for our member companies to
discuss their sustainability credentials."
Development Goals
This summer, Bord Bia became a member
of the United Nations (UN) Global Compact
and, at SIAL 2018, its messaging will focus
on driving awareness for the UN Sustainable
Development Goals and explaining how
the Irish food industry is playing a part in
delivering on these global goals through their
sustainability actions. "Furthermore, we will
have the Origin Green team members at the
show each day engaging with trade customers
and answering any questions they may have.
Sustainable partners
"With over 90 per cent of Irish food and drink
exports coming from participating members,
finding a sustainable supplier has never been
easier. So, make sustainability key to a reliable
food supply for your business and visit the
Origin Green Ireland stands at SIAL Paris."